Revamped Aegon Life Website Designed by Moonraft Delivers 100% Digital Customer Experience, Setting New Industry Benchmark


Mumbai, India, July 26, 2022 /PRNewswire/ — moonraft Innovation Labsthe experience and innovation design arm of UST, and a global experience design and innovation company, recently revamped the website of Aegon’s life, india leader in digital life insurance, to further enrich their digital offer and customer experience.

To keep pace with an increasingly digitally savvy customer base, Aegon Life has transformed its site to offer all retail products fully digitally and do-it-yourself, with no document downloads required. nor a visit to a diagnostic center for a medical examination. Moving to a D2C pull-based distribution model required an intuitive digital experience with simplified product discovery. Aegon Life has partnered with Moonraft to design and deliver this first intuitive, digital experience to its consumers.

“We have recently revamped our website to provide a next-gen experience for the digital-savvy Indian customer. We are sure that the redesign, designed by Moonraft, will help increase our digital presence not only in the cities. India but also in the semi-urban and rural belt”, specifies Srinidhi Shama RaoChief Strategy Officer, Aegon Life Insurance Co.

“We are thrilled to have been part of Aegon Life’s digital journey,” said Smitha Suryaprakash, President, moonraft. “Digital experiences in financial services need a fresh perspective, and we believe that our understanding of human behavior, combined with our strong background in the financial services industry, will help Aegon Life Insurance gain a competitive edge through customer-centric digital experiences that drive online engagement.”

To experience Aegon Life Insurance’s all-new digital experience, please visit

About Aegon Life Insurance

About Aegon Life:

Aegon Life is india first and only all-digital life insurance company, advancing the nation’s digital insurance ecosystem and bridging the gaps between industry, technology and people. Our innovative experiences and solutions provide users with greater transparency, accessibility and ease of use, helping to financially secure every Indian household.

Media contacts, Aegon Life Insurance:

Akhil Almeida
[email protected]

About Moonraft

Moonraft, the experience design and innovation arm of UST, is a digital innovation and customer experience company. We deliver differentiated and impactful experiences that drive business results for global organizations. Our unique integrated approach combines design, art and technology and ensures the experience is relevant, personalized and seamlessly connected across all channels. Moonraft has successfully worked with clients in industries such as banking, insurance, travel, hospitality, telecommunications, automotive, and more as they tackle the incredible speed at which consumers require new experiences.

For more information, visit

About UST:

For over 22 years, UST has worked with the best companies in the world to achieve real impact through transformation. Powered by technology, inspired by people and driven by our purpose, we partner with our customers from conception to operation. Using our agile approach, we identify their key challenges and craft disruptive solutions that bring their vision to life. With deep domain expertise and a scalable philosophy, we embed innovation and agility into our clients’ organizations, delivering measurable value and lasting change across industries and across the globe. Together, with over 31,000 employees in 30 countries, we are building for unlimited impact, touching billions of lives in the process. Visit us at

Media contacts, UST:

Tinou Cherian Abraham
+1 (949) 415-9857

Neha Misri

Merrick Laravea
+1 (949) 416-6212
[email protected]

Media contacts, United States:

[email protected]

Media contacts, Australia:

Team Lewis
[email protected]

Media contacts, UK:

FTI Council
[email protected]




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