Hawaii State Bureau of Energy Unveils New Logo and Website


Published on June 29, 2022 in New

Hawaii State Bureau of Energy
For immediate release: June 29, 2022

HONOLULU—The Hawaii State Energy Office today unveiled a new logo and website that reflect the agency’s growing role in achieving Hawaii’s energy goals own.

The rebranding initiative follows the legislature’s 2019 restructuring of the agency, which elevated the state’s Office of Energy to have a stronger, more direct voice in energy policy. of the state, headed by a director of energy appointed by the governor and confirmed by the Senate.

“HSEO plays a very important role in the development and implementation of state energy policy,” said Scott Glenn, Hawaii’s director of energy. “It is important for us as a state agency to honor the role that energy has played in the Hawaiian cultural value system, which has long respected nature’s vital energy. Beginning with the land rising from the ocean, to where life flourishes in concert with the sky, the logo represents the flow of natural, renewable energy that is so much a part of our daily lives.

Additionally, Glenn added the following symbolism associated with the new logo:

The minimalism of design calls us to save energy, because energy efficiency is the most important step we can take towards achieving a resilient and clean energy economy.

The blocks symbolize the Hawaiian archipelago. Each island is self-contained as a power grid, but interdependent for our overall energy system and livelihoods. The name Hawaii State Energy Office is associated with the three blocks, reminiscent of a stabilizer to provide guidance and resilience in navigating Hawaii’s renewable energy future.

The top block symbolizes the morning sun, bright future and hope. The color corresponds to the United Nations Sustainable Development Goal (SDG) 7 – Affordable and Clean Energy to show Hawaii’s alignment with the world as well as Hawaii’s global leadership in clean energy.

The middle block symbolizes the energy of the earth and life, the vitality of the islands, and our call to be better stewards of our home. The pali is a distinctive feature of Hawaii, found on all the islands. Although reminiscent of Diamond Head (Lē’ahi) to those familiar with Hawaii, it is not specifically Diamond Head. It’s a way of communicating to those outside of Hawaii that this logo is a Hawaii logo without favoring one island over another.

The bottom block symbolizes the constant flow of water and wind energy, and the ocean as the foundation of existence in Hawaiian ike (‘ike).

The blocs also recognize the climate crisis and the challenges Hawaii faces with rising sea levels, storms, flooding and hotter days.

The new website (energy.hawaii.gov) is designed to make finding information easier and provides a solid platform for new interactive features that will be implemented in the coming weeks to improve data availability and community engagement.

The logo and website were designed and built by Essense Partners with funding through a grant from the US Department of Energy, Office of Energy Efficiency and Renewable Energy.

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Attention Editors: A jpg of the new logo is attached to this email. To request a different format, please email Claudia Rapkoch and specify the file format and platform you prefer.

About the Hawaii State Bureau of Energy
The Hawaii State Energy Office (HSEO) is an agency attached to the State Department of Business, Economic Development and Tourism. The HSEO’s mission is to promote energy efficiency, renewable energy and clean transportation to help create a resilient, clean and low-carbon economy. HSEO is committed to developing and deploying high-impact solutions that will maximize Hawaii’s renewable energy resources and improve transportation efficiency and standards. Through effective policies and innovative programs, HSEO is positioning Hawaii as a leader in clean energy innovation, which will generate quality jobs, attract investment opportunities, and accelerate economic growth. For more information, visit energy.hawaii.gov.

Claudia Rapkoch
Public Affairs Officer
Hawaii State Bureau of Energy
(808) 460-5998


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