MAUMEE, Ohio–(BUSINESS WIRE)–Fiberon, a leading manufacturer of outdoor products, announces the launch of its updated website, which provides greater accessibility to product information, digital tools and inspiration for homeowners and professionals . New fiberondecking.com is now online.
New features on the website include an enhanced user experience with a focus on outdoor living and consumer education; reorganized content to direct the information most sought after, making it even easier for visitors to find what they need; and a comprehensive focus on each product, via individual product detail pages with additional resources, tools, and content.
“We’ve taken the time to make thoughtful and impactful changes to our website,” said Mark Ayers, senior vice president of marketing and product development at Fiberon. “We have paid close attention to the ever-changing customer journey when it comes to shopping for outdoor living products and have adjusted our website tools and features to evolve the customer experience.”
The new website includes e-commerce capabilities, allowing customers to purchase various products directly from the website. The website also offers a cross-platform experience optimized for improved navigation, which means that the content of the website is easy to view and navigate on all devices, including PCs, tablets and smartphones. This means that whatever device you use, Fiberon’s new website will be able to provide the product information, education and inspiration you need. Additionally, the new data integration allows for a more agile approach, ensuring consistency across all digital spaces.
“Not only are we providing comprehensive educational resources to consumers, but we are also making our products and content more accessible as a strategic growth point within e-commerce,” said Brian Kirby, senior digital director at Fiberon.
Founded in 1997, Fiberon is one of America’s leading manufacturers of alternative wood decking, railing and siding distributed worldwide. Fiberon also provides products like lighting and outdoor furniture for the complete outdoor experience. Fiberon products are available in a wide range of styles and price points, all offering the warmth and beauty of natural wood without the costly and tedious upkeep. In an effort to improve sustainability and environmental responsibility, Fiberon PE composite decking contains a minimum of 94% recycled content. Fiberon maintains operations in North Carolina and Idaho. For more information, visit www.fiberondecking.com or call 800-573-8841.
Fiberon is part of the Outdoors & Security division of Fortune Brands Home & Security, Inc. (NYSE: FBHS), a Fortune 500 company, part of the S&P 500 Index and a leader in the home products industry . The company’s growing portfolio of complementary businesses and innovative brands includes Moen and the House of Rohl within the Water Innovations Group, outdoor living and safety products from Therma-Tru, LARSON, Fiberon, Master Lock and SentrySafe, as well as extended offerings from MasterBrand Cabinets. from Mantra, Diamond, Omega and many more. Visit www.FBHS.com to learn more about FBHS, its brands and how the Company is accelerating its environmental, social and governance (ESG) commitments.