Chase Auto seeks to increase consumer adoption and understanding of electric vehicles (EVs) and their underlying technology with its new Electric Vehicle Education Center.
The website, which launched on July 6, breaks down the differences between electric vehicles, including hybrids, plug-in hybrid electric vehicles and fully electric vehicles. It also offers a search feature that allows consumers to find up-to-date electric vehicle incentives by zip code, describes the differences between charger types and tips for alleviating range anxiety, and an explanation. comprehensive initial and ongoing cost of ownership. an electric vehicle, said Jamie Jones, managing director of luxury and electric brands in the bank’s automotive arm. Auto Finance News.
“At Chase Auto, as we started thinking about how we could help customers make the switch from gas to electric…we really had to take a step back realizing that many new customers who purchase an electric vehicle are first-time buyers,” Jones said. . “[T]he first step was to produce a content site filled with education, tips and tools to help customers prepare for this transition.
Chase Auto leveraged its in-house expertise, agency partners and OEM EV partners — which include Rivian Automotive and Fisker Automotive — to get the site up and running “relatively quickly,” Jones said.
From a product marketing perspective, the lender is also considering opportunities to deliver offers and messaging to its OEM EV partners, Jones said, noting that the current iteration is “just the starting point.” Chase Auto is the private label financier for both Rivian and Fiskerand currently features a Rivian partner projector at the top of its homepage.
“When we built the site…customers were our primary focus,” Jones said. But “Throughout this journey of developing the site, we have also recognized that it is a great platform for our partners like Rivian, Fisker and Subaru to showcase their new products. We believe that over time, as new vehicles become available and technology evolves, we will also be able to bring in new partners to showcase their products on the site.
The launch of the site follows the publication in February of Chase Auto Finance and Drive, an online marketplace that connects consumers looking to purchase a vehicle with dealers in their area and offers pre-visit approvals. Consumers can access the marketplace from the Electric Vehicle Education Center, and vice versa.
“We think it’s very interactive and customers are likely to browse the site and take advantage of all of these different stages of the process,” Jones said.
Auto Finance Summit, the industry’s premier event for auto lending and leasing, returns October 26-28 at Wynn Las Vegas. To learn more about the 2022 event and to register, visitwww.AutoFinanceSummit.com.