B&M customers will be able to order online from 1,000 different products and have them delivered directly to their doorstep.
The door-to-door delivery service follows feedback from customers wanting to buy larger items in-store, but could not always easily transport them from stores themselves.
The new home delivery service comes as the discount retailer kicks off its huge garden sale across hundreds of lines in the outdoor living range. Customers will be able to purchase a range of products and accessories with this new service.
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Any Product included in the Service will be clearly identified by an orange van on the bmstores.co.uk website. B&M’s website was never transactional, instead acting as a “storefront”.
Jens Sorensen, Chief Digital Officer, said: “We are extremely excited to launch our online home delivery service and make life easier for customers who love B&M’s range of discounted products but have been unable to purchase. at the store.
“We are continually developing and improving the offering to customers, and creating this more accessible shopping experience is a great step forward for the business.
“It was an incredibly exciting launch to work on and we’re so happy that customers can now start using the transactional website and gain access to products they couldn’t have accessed before.”
CEO Simon Arora said: “With over a third of the UK population not having a B&M store in their area, this is an exciting new opportunity for us to serve the whole countries with our unique and hugely popular range of bargains.
“The decision to launch this online trial was made after our customer service team received hundreds of requests for this service over the past year.”
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