Search Engine Optimization (SEO) is the process of improving your website in order to increase your ranking in search engine results pages and increase the quality and quantity of leads coming to your site. . While search engine optimization often takes time to show results (typically 6-12 months to see considerable results), there are a few things your law firm can do to capture some quick wins on the search engine. way to improving your overall ranking on search engines such as Google. or Bing.
1. Create and/or optimize your company’s Google Business Profile
One of the easiest and fastest ways to improve your law firm’s website rankings, especially locally, is to optimize your firm’s Google Business Profile. There are a number of ways you can do this, but first you need to make sure your business has a Business Profile. If your business does not, the first step would be to create one. Once the profile is created with basic information such as company name, phone number, and address, you’ll want to add any photos you may have of your office and fellow lawyers. This makes your profile more attractive to potential clients and helps them know what your office looks like when or if they should come for an in-person visit.