Website launches campaign to encourage people to ‘get out more’


With summer fast approaching, there’s no better time to start planning what outdoor places to visit in Northern Ireland. However, it’s increasingly common for people to navigate to the same popular outdoor locations, making them overcrowded and poorly used.

In order to tackle these problems, OUTMORENI.COM has launched a campaign called ‘Get Out More’ which includes its recently revamped website showcasing the many trails and outdoor locations across Northern Ireland that people may not be aware of. From those on their doorstep to those wonderful hidden gems further afield.

A study conducted by Outdoor Recreation NI in 2020, the organization behind the campaign, found that almost half (47%) of the population here is spending more leisure time outdoors during the pandemic than in 2019 and 51% expect to continue using the outdoors. This increase in sustained outdoor usage by the public has reinforced Outdoor Recreation NI’s desire to re-develop its website and launch this new campaign. Funding provided by the NI Department of Agriculture, Environment and Rural Affairs and Sport has supported this new campaign and website.

Speaking about the investment and redesign of the new website, Ethan Loughrey, Marketing Manager at Outdoor Recreation NI, said: “Spending time outdoors is a great way to connect and appreciate the beauty of the nature that surrounds us and it is vital for our physical and mental health. . There is a plethora of things to do and places to see across Northern Ireland, which outmoreni have been keen to display in a more innovative and user-friendly format, improving the old site for 2022. For example, the site now features hundreds of outdoor trails, in an easy-to-follow format, such as walking, biking, canoeing, and mountain biking in multiple locations. There is also a large amount of useful information and resources on the site about outdoor places to discover and explore, such as beautiful beaches, forests, parks and nature reserves.

There are a range of categories to choose from depending on the user’s desired activity or location, which are clearly represented by color-coded icons. For example, an orange footprint icon symbolizes walking paths and a green park bench symbolizes parks on the website. When a trail or location is selected, more information will be presented including distance, nearest town, trail directions, available facilities, points of interest including wildlife on site and how to get there. It also displays an image that encourages users to get a glimpse of the beautiful scenery the location or trail offers.

With all restrictions lifted across Northern Ireland, including travel, people finally have the freedom to spend more time outdoors. However, people can have a hard time deciding where to go and this is a great website that families and friends can use to plan and organize their days.

The website is very easy to navigate and has a search bar that allows the audience to organize their own adventure, according to their own needs. Users may want to travel to Ballycastle for a day and may need ideas on different activities and places to enjoy the most enjoyable experience of their day.

Ethan adds: “The interactive map allows you to explore the area you are traveling in and learn about the area and what it contains before you leave home. Having filtered search results will allow you to learn more about the trail or place you want to visit.

Presenter and outdoor enthusiast Paulo Ross supports the launch of the new website and campaign.

“People will be inspired to travel to new places and create new routes for walking, cycling, mountain biking and canoeing and the beauty of this is that it caters to a range of abilities and backgrounds. backgrounds ranging from complete beginners to serious enthusiasts. Alternatively, if people just want to spend time outdoors and connect with nature, whether it’s for a picnic or paddling their feet in the water, there are also over 200 outdoor locations. listed”.

For new outdoor trails and places to explore across Northern Ireland, visit the site at OUTMORENI.COM


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