Game relaunches its website with a focus on e-commerce


Massmart’s Troubled General Merchandise retail chain Game has relaunched its website, with a focus on e-commerce, as part of a turnaround strategy.

The revamped website, Massmart said in a statement Tuesday, is part of Game’s goal to become a “leading omnichannel retailer.” Game’s new e-commerce platform has been backed by an investment from Massmart, the value of which has not been disclosed, and a dedicated support team from Walmart’s Global Technology Center in Bangalore, India. The American distribution giant Walmart is the majority shareholder of Massmart.

“The website is equipped with new features, functionality and product categories, aimed at providing a more streamlined customer experience,” Massmart said.

“While Game’s original website offered basic e-commerce functionality, the new site offers an enhanced experience with advanced sourcing logic, order tracking, online returns, a brand new pickup option for customers and categories that were previously not available online – such as alcohol and apparel, both of which are performing well for the retailer,” he added.

The website features “smart system logic” that enables geolocation of products for faster, more efficient deliveries and near real-time stock availability updates.

The retailer will also offer a pick-up feature at select stores where customers can order online and pick up in-store. This is available in 20 stores, with additional stores rolling out over the course of 2022. President. for Game at Massmart.

“The website will continue to evolve, with new features added every month, as we continue our efforts to stay relevant, transform our business and grow with our consumers. Our goal is to provide an easier shopping experience for everyone. our customers,” Stein said. © 2022 NewsCentral Media

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